TAG Heuer Eyewear introduces “Intensive” HD sunglass lens technology, designed to enhance outdoor vision, from casual activities to professional athletic competition. The vermillion-colored “Intensive” HD lenses are the first to combine photochromic darkening ability with re-engineered, gradient “silver flash” technology – creating lightly-mirrored lenses that become reflective as they darken.
 

 The result: high-definition sunglasses that enhance dimensional detail of the landscape vs.the flattening effect of polarized lenses. This new Intensive HD lens technology is appropriate for those times when a truer image is crucial – such as when riding a motorcycle or lining up a putt. This makes them ideal for many outdoor, land-based activities such as bicycling and motorcycling, golf, tennis, softball and hiking. The photochromic lenses automatically darken and lighten according to brightness levels. The vermillion color contrasts against blue and green, providing excellent perception in low light and protection in bright sun. The highly reflective silver flash greatly reduces the amount of light that reaches the eyes. Lightweight polycarbonate lenses offer 100% UV-A and UV-B protection.

“For years, water sports fans have worn polarized lenses to eliminate glare, which is quite effective on water but not especially adapted for other outdoor activities,” explains TAG Heuer Eyewear executive Guillaume Pottecher. “TAG Heuer Eyewear’s Intensive HD lenses were purpose-designed to improve vision and eye comfort when taking part in land-based sports. We tested Intensive HD lenses with a variety of professional athletes, including top golfers, and their feedback was beyond expectation.”

Intensive HD sunglass lenses are available in a variety of TAG Heuer Eyewear styles, with price points ranging from $310 to $420 (MSRP). Available exclusively at authorized TAG Heuer authorized retailers.